Canadian country music icon to appear as a special guest character in
HOME STREET mobile game launching 6 November 2017
LONDON/NASHVILLE, November 6, 2017 – London based gaming company Supersolid, in partnership with Universal Music Group Nashville (UMGN) has announced that global music icon and five time GRAMMY® award winning artist Shania Twain will feature exclusively within Home Street, the new free mobile game, as an in-game character throughout the month of November 2017. Shania is the first guest character to appear across their gaming franchises.
Supersolid’s partnership with Universal Music Group Nashville and Shania Twain coincides with the launch of Shania Twain’s new studio album “Now”, which topped the album charts in the US, Canada, U.K. and Australia on release earlier last month and in preparation for her up-coming global live tour throughout 2018. Shania Twain has sold more than 90 million albums worldwide and has been recognized around the world for her monumental career success.
From today, November 6, Shania’s presence in the game will allow her to engage virtually with fans and players in a way that she has never done before: Shania’s in-game character will lead players through stories, two music videos from “Now” will play on a special billboard within the game and players will be able to purchase an exclusive Shania outfit items and interactive guitar for their own characters to use ingame within Home Street. During November, Shania will also participate in a special in-game Q&A where players can submit questions for her to answer.
Mobile games now occupy a significant and growing space in the world of entertainment, with revenue higher than Hollywood’s global box office since 2016. Home Street is Supersolid’s highly-anticipated ambitious new home decoration and character simulation game, which launched worldwide on Apple and Android mobile phones on 12 October and has already reached almost 4 Million downloads in less than a month.
Supersolid’s Home Street was created by a highly experienced team from EA, Playfish, and other leading studios, who have created dozens of award-winning mobile and social games together. Under development for two years, Home Street offers a fresh new take on home decoration and life simulation games. It’s easy to pick up and play, with an intuitive user experience. Players are able to express their creativity by creating their own character and designing their dream home down to the last detail. Players can look forward to fun character-led stories, the ability to build relationships with friends in game and collaborative and competitive features with real-time chat.
Ed Chin, CEO Supersolid explains, “Shania Twain is an incredibly exciting guest star to launch our first partnership with. Her long list of awards and achievements reflect her extraordinary success and popularity across all countries and cultures globally. We are sure this will only continue to grow with her brilliant new album “Now” and are delighted to have her as a part of our Home Street community.” Beginning with Shania, Home Street’s monthly partnerships will integrate real-world culture directly into the game through celebrities, films, books and design and will feature as compelling and absorbing content, designed to build Home Street into a dream neighborhood which engages players.
The partnership was brokered by Universal Music Group & Brands, UMG’s in-house brand division.
Video Trailer Shania Twain in Home Street: http://bit.ly/ShaniaHomeStreetVideoTrailer
Campaign Video, In-game and Shania NOW photographs: http://bit.ly/ShaniaHomeStreetGameImages
Download Home Street free on Apple App Store: http://bit.ly/iOSHomeStreetGame
Download Home Street free on Google Play: http://bit.ly/AndroidHomeStreetGame
Shania Twain ‘Now’ is available now on UMG Nashville
For further information, please contact:
Universal Music Group comms contact:
NOTES TO EDITORS:
About Shania Twain:
Shania is a five-time GRAMMY Award-winner and the reigning Queen of Country Pop. With more than 90 million albums sold worldwide and U.S. sales topping 34.5 million, Shania remains the top-selling female country artist of all time. Shania’s albums include her Platinum-selling 1993 debut, SHANIA TWAIN; the GRAMMY Award-winning, Double Diamond-selling 1995 release, THE WOMAN IN ME; COME ON OVER, the best-selling studio album in Soundscan history by a female artist in any genre and the best-selling country album of all time with over 40 million units sold worldwide; UP!, Shania’s third consecutive Diamond-selling album release; and her most-recent No. 1 debuting album, NOW.
Recognizing her indelible impact and achievements in music, Shania is the first and only female artist to receive CMT’s Artist of a Lifetime Award and the Country Music Hall of Fame recently opened the Shania Twain: Rock This Country exhibit. Shania was also honored with the Icon Award at Billboard’s Women in Music ceremony. Shania’s hits include “Any Man of Mine,” “That Don’t Impress Me Much,” “You’re Still the One,” and “Man! I Feel Like A Woman!”. Find out more at: http://www.shaniatwain.com
Supersolid is a leading mobile games studio based in Central London. Its games have received over 50 million downloads to-date. With a passionate team of experienced game developers, Supersolid has created critically acclaimed games, including Super Penguins and Adventure Town. Its 2015 release Food Street, a restaurant management game, brought innovative social and collaborative features to casual audiences. Home Street is Supersolid’s latest and most ambitious game.
Founded by Kenneth Fejer, Michelle Chuang, Tommy Chuang and Ed Chin, Supersolid has grown to a team of over 30 and gained some of the most high-profile backers in the world – Index Ventures and Initial Capital. Find out more at: http://www.supersolid.com/
About Universal Music Group Nashville:
Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include Alan Jackson, Billy Currington, Brandon Lay, Brothers Osborne, Canaan Smith, Carrie Underwood, Chris Stapleton, Clare Dunn, Darius Rucker, Dierks Bentley, Easton Corbin, Eric Church, Eric Paslay, Gary Allan, George Strait, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Lady Antebellum, Lauren Alaina, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Sam Hunt, Shania Twain, Sugarland, The Band Perry, Travis Denning, Tyminski and Vince Gill. Find out more at: http://www.umgnashville.com/
About Universal Music Group:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com